Marketing and Advertising Made Easy

December 21, 2009

Being up Front with Your Product!

Filed under: 1 — accesstomedia @ 10:15 am

It starts out fun… an improve dance party in Liverpool Street Station, with hundreds of ordinary-looking Londoners suddenly breaking into a choreographed routine. Quiet a treat for the commuters trudging toward their trains, and amusing to watch the onlookers getting sucked into the fun. However, it takes you to the last second to realize who the client is and what product they are selling, T-mobile by the way. The payoff is always a letdown (sending us off on a sour note), turning an entertaining scene into a sales pitch. Let us know what you’re selling up front, so we can sit back and enjoy the show.

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